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Our designer loves a play of words and phrases in Arabic. They are full of romance, passion and translated into any other language, they are pure poetry. Celebrating colloquial Arabic, in particular the dialect of the UAE, Fdeytak was a special piece that salutes the gesture of love… the kind that will make you sacrifice your life for the ones you love.

The cuff, that takes its name from the Arabic term for endearment featured diamonds, rubies, emeralds and black diamonds – representing the colours found in Middle Eastern flags. Fdeytak celebrated not only love for a person but also for the region.

Similarly, the Oshq cuff – ‘Passion’ in English – celebrated the region’s collective passion for life, innovation and our heritage.